Specialist orthodontic practice · Regent Street, Nottingham
Start with a free Smile Assessment and 3D scan. Talk through your smile goals, understand your private treatment options and decide what feels right for you — with no obligation.
Start with a free Smile Assessment and 3D scan.
Appointments available this week.
Before & after
Real patients treated at Pure Orthodontics in Nottingham. The result is what you're really choosing, so we show it first.
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Individual results vary. Your suitable treatment options will depend on your orthodontic assessment. Written patient consent is held for every case shown.
Patient reviews
“From being insecure about my teeth to now smiling all the time.”
“Cannot believe the end result, perfect straight teeth.”
“I cannot believe they are my teeth!”
Specialist private orthodontics
Specialist Orthodontist · GDC 77744
BChD, MClinDent, MFDS, MOrth RCS
Over 15 years' experience as a Specialist Orthodontist
Ajay completed his specialist orthodontic training in Sheffield and Derby in 2009. Alongside his work at Pure Orthodontics, he also works at Chesterfield Royal Hospital, treating complex orthodontic cases alongside the Consultant Orthodontist.
Your private treatment is planned and overseen by Ajay from consultation through to completion.
Meet Ajay ↓Treatment options
Explore what's available — then let your Smile Assessment help you find the option that suits your teeth, bite and goals.
A reliable, precise way to move teeth — suitable for adults and teens, including more complex cases where aligners may not be ideal.
A more discreet fixed option using tooth-coloured brackets — the reliability of braces with a less noticeable look.
A removable, discreet option where clinically suitable — often a good choice for mild to moderate alignment concerns.
Teeth moved after previous braces? We can assess whether minor correction, replacement retainers or further treatment may suit.
Costs & finance
Private orthodontic treatment is tailored to your teeth, bite and goals. During your free Smile Assessment, we can explain the types of treatment available and talk through our 0% interest finance — spreading the cost over 12 interest-free monthly payments.
Prices shown are for upper & lower treatment. Single-arch treatment may cost less where clinically appropriate.
What's included in your treatment fee
Your exact fee will depend on your individual treatment needs. We'll explain your options and costs clearly before you decide to go ahead.
0% interest · 12 months
£3,000 treatment = £500 deposit, then 12 payments of £208 at 0% APR.
Illustrative example only — slide to estimate. Final treatment costs and available finance terms are confirmed after your orthodontic assessment. Finance is subject to status, approval and practice terms.
Specialist Orthodontist care
Orthodontic treatment involves more than straightening the front teeth. Your private treatment at Pure is planned by Dr Ajay Patel, a Specialist Orthodontist with over 15 years' specialist experience, so your bite, tooth movement and long-term stability are considered from the outset.
Every plan starts with a full clinical assessment, not a one-size-fits-all aligner kit.
Real support throughout treatment at our Regent Street practice, never a remote, post-it-yourself funnel.
Full range of fixed, ceramic and aligner options, with retainers planned in from day one so your result stays put.
Meet your orthodontist
Specialist Orthodontist | GDC No. 77744
BChD, MClinDent, MFDS, MOrth RCS
Ajay qualified from Leeds University in 2000 and completed his specialist orthodontic training in Sheffield and Derby in 2009.
He also works at Chesterfield Royal Hospital, where he treats complex orthodontic cases alongside the Consultant Orthodontist.
At Pure Orthodontics, Ajay provides our private orthodontic treatment and oversees your clinical care from consultation and treatment planning through to the completion of treatment.
Outside orthodontics, Ajay enjoys travelling and spending time with his family.
What happens next
A relaxed first appointment with Georgina, our Treatment Coordinator, then a clear clinical pathway with Dr Ajay Patel if you choose to go ahead.
Pick a time online or request a callback. Georgina, our Treatment Coordinator, will discuss what you'd like to improve, take your free 3D scan and explain fixed braces, ceramic braces and Invisalign®.
Talk through the treatments that may suit you, likely timescales and 0% interest finance, with no pressure to decide on the day.
If you'd like to proceed, Ajay will carry out your clinical consultation, confirm your diagnosis and discuss your recommended treatment plan, costs and likely timescales before treatment begins.
Your free Smile Assessment is not a full clinical diagnosis. Final treatment suitability, costs and treatment plans are confirmed following assessment by the orthodontic clinical team.
Your free first step
Everything you need to take a confident first step towards your new smile, at no cost to get started.
A friendly first step with Georgina, our Treatment Coordinator, to discuss your smile goals and explain your private orthodontic options.
See your teeth digitally and understand what orthodontic treatment could involve.
Included with every private orthodontic treatment to help maintain your new smile.
Spread the cost of private orthodontic treatment with finance options, subject to approval.
Your Free Smile Assessment is an initial appointment with our Treatment Coordinator. It is not a full clinical diagnosis. Final treatment suitability, costs and treatment plans are confirmed following assessment by the orthodontic clinical team.
Your first step
Complete the short form and a member of our team will contact you to arrange your free Smile Assessment at Pure Orthodontics in Nottingham.
Pick a slot below to book your free Smile Assessment instantly. Not ready to commit to a time? Request a callback instead.
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If the calendar doesn't load, please call us on 0115 948 4288 or request a callback and we'll arrange your assessment for you.
Your Free Smile Assessment is an initial appointment with our Treatment Coordinator. It is not a full clinical diagnosis. Final treatment suitability, costs and treatment plans are confirmed following assessment by the orthodontic clinical team.
Not ready to pick a time? Leave your name and number and our team will call you back to arrange your free Smile Assessment.
Your Free Smile Assessment is an initial appointment with our Treatment Coordinator. It is not a full clinical diagnosis. Final treatment suitability, costs and treatment plans are confirmed following assessment by the orthodontic clinical team.
A member of the Pure Orthodontics team will call you back shortly to arrange your free Smile Assessment.
Your questions
Find us
On Regent Street in the city centre — convenient for patients across Nottingham, West Bridgford, Beeston, Wollaton, Mapperley and Arnold.
Ready when you are
Whether you're considering braces, Invisalign® or aren't sure where to start, your free Smile Assessment is a simple first step. Meet our Treatment Coordinator in Nottingham, discuss your goals and find out your private options.
Your Free Smile Assessment is an initial appointment with our Treatment Coordinator. It is not a full clinical diagnosis. Final treatment suitability, costs and treatment plans are confirmed following assessment by the orthodontic clinical team.
We'll be in touch to arrange your visit.
A member of the Pure Orthodontics team will contact you shortly to arrange your free Smile Assessment.